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A personal take on what’s happening in the sustainability and climate tech sector. To contribute, please email news@fractionalcmo.uk
richard leader
Richard Leader, fractional CMO & strategic advisor

Latest

The start-up being paid to make AI less of an energy disaster | Startups Magazine, 18 May 2026

Everyone’s talking about AI as a growth tool. Fewer people are talking about what it costs the planet. Greenpixie just raised £4.7m to fix that. Digital sustainability is becoming a board-level conversation – and the founders who get ahead of it now will have a real edge…
Remember our adage that successful sustainability businesses focus messaging on Better, Faster, Cheaper? Greenpixie helps identify wasteful zombie resources as well as lower carbon alternatives. 

Article link: startupsmagazine.co.uk/greenpixie-raises-4-7m-to-cut-cloud-and-ai-waste

The Green Finance Institute unlocks £1m for British biochar – and signals what’s next for UK carbon removal | The Green Finance Institute, 13 May 2026

Biochar has always had a financing problem – not because the technology doesn’t work, but because investors couldn’t get comfortable with the revenue model.
The Green Finance Institute’s new CDR Catalyst is trying to change that, and its first deal – £1m in finance from Oxbury Bank to a biochar developer in southwest England – shows how structured finance can unlock projects that wouldn’t otherwise get off the ground.
This matters beyond biochar. The same logic applies across nature-based and engineered carbon removal: the gap isn’t usually the science, it’s the bankability. Worth watching how the Catalyst evolves.

Article link: https://www.greenfinanceinstitute.com/news/gfis-cdr-catalyst-launches-unlocking-1m-in-financing-in-first-of-its-kind-british-biochar-deal/ 

The Crown Estate opens £15m to grow the UK offshore wind supply chain | Offshore Wind Biz / The Crown Estate, 12 May 2026

The Crown Estate’s third Supply Chain Accelerator round is open with £15m available, applications close 3 July.
The programme has already backed 26 projects totalling nearly £18m, from floating wind test centres to O&M hubs.
If you’re building in the offshore wind supply chain and haven’t looked at this, now’s the time. The match funding model (up to 50%, between £250k and £2m) is well-structured for early-stage businesses that need to derisk before going to investors.

Article link: https://www.offshorewind.biz/2026/05/12/crown-estate-launches-new-funding-round-gbp-15-million-available-for-offshore-wind-supply-chain/

The funding gap killing UK climate tech – and what Innovate UK is doing about it | Innovate UK Business Connect, 5 May 2026

There’s lots of talk (and rightly so) about early-stage climate funding. The harder problem is what comes next – the £25-100M commercialisation gap that’s pushing UK deep tech founders to look abroad. Innovate UK’s new FOAK Builder programme is trying to close it. Worth watching.

Article link: https://iuk-business-connect.org.uk/perspectives/unlocking-scale-for-uk-climate-tech/

UK leads Europe in clean tech funding – but early-stage activity is falling | UKTN, 1 May 2026

The UK is leading Europe in clean tech investment – but dig into the numbers and there’s a warning sign for founders. Early-stage activity is falling even as the overall figures look healthy. That probably means more capital is concentrating at later stages, with fewer bets being placed on unproven ideas. For pre-seed and seed founders, that makes the job of standing out to investors harder, not easier – which puts even more weight on getting your story, positioning and go-to-market right from day one.

Article link: https://uktech.news/climate-tech/uk-leads-europe-in-clean-tech-funding-report-finds-20260501

Exergy3 raises £10m seed round | UKTN, 21 April 2026

Most climate tech coverage focuses on solar, EVs, batteries and residential heat. But industrial heat – the energy used to make whisky, ceramics, steel – accounts for a huge chunk of global emissions and has barely been touched. Exergy3’s £10m raise is a signal that investors are starting to take this seriously. Worth watching.

Article link: https://www.uktech.news/climate-tech/exergy3-raises-10m-to-shake-up-the-clean-heat-market-20260421

Exergy3 is a University of Edinburgh spin-out

I’m Richard Leader – a fractional CMO and marketing strategy advisor. I’m a Domain Expert at Carbon13 and a mentor at Draper University. I work with sustainability businesses and climate tech founders on messaging, positioning and marketing strategy.

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